Cloud services adoption is growing among the small and medium business. Various researches has indicated that Indonesian SMBs are embracing the cloud computing, and the market for cloud services is still growing.
Odin estimated that in 2015 the SMB cloud service market is valued at Rp15 trillion, mostly dominated by Infrastructure-as-service segment (Rp6.1 trillion). Other services, such as web presence, unified communications, and software as service (SaaS) are smaller, but are predicted to grow in coming years. In particular, SaaS is projected to be the fastest growing category of cloud services in Indonesia, with compound annual growth rate 24 percent.
Cloud computing has a lot to offer to business of any type. Still, there are several challenges typically found on SMBs that cloud services can help to solve.
Cost will be a concern for business in any size, but more so in smaller businesses. Larger business may opt for cloud services for easier cost management, but SMBs will also pay more attention to smaller expenses that typical cloud provider can offer.
Purchasing an actual server will not only take a lot of capital, but also cost a lot in terms of overhead and maintenance. SMBs will also need competent technicians to keep IT services to run properly. When using cloud services, these jobs are turned over to the provider.
A study from Hurwitz and Associates in 2009 shows that total cost of ownership (TCO) using cloud-based solution is much lower compared to on-premise solution. The savings are 55 percent, 50 percent, and 35 percent for 52 users, 100 users, and 200 users, respectively.
Adoption of cloud services for business growth is even more important for SMBs than merely to lower costs and capital expenditure. Smaller businesses will prefer to maximize productivity and revenue with faster implementation of new technology.
Cloud providers can offer the power of top-of-the line applications and servers, allowing SMBs to harness the best technologies available. In addition, cloud services help workers to access data and applications and stay productive wherever they are.
Survey conducted by Edge Strategies 2012 revealed that 59% of SMB cloud adopters reported significant productivity benefits compared with only 30% of non-cloud users.
In 2016, a survey by RightScale cites that more cloud users reported speed benefits from cloud. The two benefits that had the largest increase were faster access to infrastructure, which grew from 57 in 2015 to 62 percent, and faster time to market, which grew from 48 to 52 percent.
RightScale still cites security as one of the biggest concerns from enterprise IT teams since 2013. However, it turns out that managing information security is easier when most of the computing is done “in the cloud”.
In 2014, Rackspace estimated about 46 percent of SMBs use cloud service to keep unwanted content, such as malware, cyber attacks, and malicious emails, out of their networks.
Cloud-based secure web gateways start using malware signatures and blocked URL lists as soon as they become available — replicating the protection quickly around the network. Traditional IT environments are often much slower to bring in new defenses.
There are several cloud solutions that from Hypernet that may be of interest to SMBs. Like many SMBs in Indonesia have found, hosting services such as mail or web hosting can be helpful. Interest in cloud business applications, such as Microsoft Office 365 or hosted Exchange Server, has also been growing among SMBs, and you may be interested in Hypernet offerings too.